By Charlie Elizabeth Culverhouse
Walking around any suburban town centre, the death of the traditional British high street becomes an unavoidable fact. While the digital era has created a dream landscape for shoppers, where everything and anything can be ordered and delivered in the blink of an eye, leaving the house to make any purchase, whether it is food, clothes or cookers, is now completely obsolete.
The benefits of online shopping are listless. But evermore brands in this now oversaturated digital shopping sphere are struggling to stand out against competitors. The public has awoken to cheap marketing tricks, with many deciding to drop brands who bombarded them with ads and influencer sponsorships. Getting people to pay attention to a company is becoming increasingly difficult.
So where do you go from here? Despite the growing focus on online consumerism that has the high street battling for its life, shoppers are increasingly craving novel and interesting experiences. And here you have the perfect scenario for the pop-up to prosper.
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